1115 ALTO AVE SE GRAND RAPIDS, MI 49506
PROJECT GREEN
Mission, Vision, and Values

Our Mission

Helping families to rewrite their financial legacy.

Our Vision

Turning everyday people into money heroes.

Our Core Values

1. Advocacy

Individual, group, or organization action to ensure that policy barriers that keep people from reaching their financial goals are removed.

2. Control

Being able to make a financial decision without being forced, pressured, or coerced; slack.

3. Empowerment

Helping consumers realize and activate their own financial power.

4. Equity

Promoting equal access to fair and responsible financial services/products; not paying poverty rates.

5. Financial Freedom

Helping consumers to identify and reach their own financial goals.

6. Hope

Being able to see beyond your own financial situation; being able to envision and articulate a positive financial future.

7. Leadership

Developing individuals who will influence others to move towards financial freedom.

8. Legacy

Ability to develop knowledge and resources that can be passed on to generations to come.

9. Passion

Cultivating a desire for financial education; steering people away from fear; turning negative energy into positive energy around finances.

10. Stewardship

Helping people gain the knowledge and tools to understand and be in control over their own finances.

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